Executive Entrepreneurship Bootcamp
WHO SHOULD ENROLL
Corporate Executives
Duration: 4 Weekends
Course Fees:
Rupees 45000.00(Forty Five Thousand)
*Program fee is exclusive of GST
PROGRAM MODULES
This program integrates rich, traditional components such as live faculty lectures, Guest lectures, group projects, active coaching, and individual assignments. Collaborative learning is the success factor of this program and participants will learn a lot by being part of a team.
This well-designed module sets the stage for the Bootcamp, outlining how participants move from idea to startup in twelve weeks.
Module 1
Introduction to Business
This module will focus on essential skills of business
- Business concepts
- Ideation Techniques
- Entrepreneur Skills
- Intellectual Property (Patents, Trade Marks, Copyright)
- Opportunities and Risk Evaluation
- Business Strategy and Plan
Module 2
Information Technology
This module will focus on the Information Technology needs of business.
- IT Infrastructure
- IT Setup
- IT Networking
- Data Back up
- Disaster Recovery
- Web Technologies
- Mobile Apps
Module 3
Business Operations
A company’s success or failure relies heavily on the efficiency of operations. Everything that happens within a company to keep it running.
- People
- Process
- Systems/Technology
Module 4
Business Model
This module will focus on the creating or developing sustainable Business Model.
- Create a Business Model
- Life Time value of customer – Estimation
- Customer Acquisition cost – Measure
Module 5
Business Communication
This module will focus on the preparation and composition of messages and communications.
- Organization Thoughts
- Written Content
- Customer Communication
Module 6
Financial Accounting & Economics/Finances
This module will focus on the financial aspects of the business.
- Capital (Funding)
- Time Value of Money
- Financial Analysis
Module 7
Marketing
This module focuses on market segmentation and how participants can perform a ‘beachhead’ analysis–identifying the primary set of target customers.
- Market Segmentation
- “Beachhead’ analysis
- Market forces and Competition
- Market Constraint
- Digital Marketing
Module 8
Sales
This module takes the participants through the principles of defining an effective sales process that aims at increasing the odds of market success.
- Understand the Decision Making Unit (DMU)
- Develop a pricing Strategy
- Create a sales process
Module 9
Communication & Presentation
This module focuses on effective business communication skills to brand the product or service.
- Art of Persuasion
- The Art of Storytelling
- Presentation skills
Module 10
Business Pitch:
Presenting Business Idea to an Investor or group of Investors to secure resources and funding to move forward with new venture.
- Presenting to Faculty/Coaches
- Presenting to Group of Investors*
* Non-Affiliation participants will not participate.