Module 1

Introduction to Business

This module will focus on essential skills of business

• Business concepts
• Ideation Techniques
• Entrepreneur Skills
• Intellectual Property (Patents, Trade Marks, Copyright)
• Opportunities and Risk Evaluation
• Business Strategy and Plan

Module 2

Information Technology

This module will focus on the Information Technology needs of business.

• IT Infrastructure
• IT Setup
• IT Networking
• Data Back up
• Disaster Recovery
• Web Technologies
• Mobile Apps

Module 3

Business Operations

A company’s success or failure relies heavily on the efficiency of operations. Everything that happens within a company to keep it running.

• People
• Process
• Systems/Technology

Module 4

Business Model

This module will focus on the creating or developing sustainable Business Model.

• Create a Business Model
• Life Time value of customer – Estimation
• Customer Acquisition cost – Measure

Module 5

Business Communication

This module will focus on the preparation and composition of messages and communications.

• Organization Thoughts
• Written Content
• Customer Communication

Module 6

Financial Accounting & Economics/Finances

This module will focus on the financial aspects of the business.

• Capital (Funding)
• Time Value of Money
• Financial Analysis

Module 7

Marketing

This module focuses on market segmentation and how participants can perform a ‘beachhead’ analysis–identifying the primary set of target customers.

• Market Segmentation
• “Beachhead’ analysis
• Market forces and Competition
• Market Constraint
• Digital Marketing

Module 8

Sales

This module takes the participants through the principles of defining an effective sales process that aims at increasing the odds of market success.

• Understand the Decision Making Unit (DMU)
• Develop a pricing Strategy
• Create a sales process

Module 9

International Educational Trip

This module focuses on International business exposure.

• Learn International Business
• International Culture

Module 10

Communication & Presentation

This module focuses on effective business communication skills to brand the product or service.

• Art of Persuasion
• The Art of Storytelling
• Presentation skills

Module 11

Business Pitch

Presenting Business Idea to an Investor or group of Investors to secure resources and funding to move forward with new venture.

• Presenting to Faculty/Coaches
• Presenting to Group of Investors*
  * Non-Affiliation participants will not participate.

Module 12

On Project

*Based on project funding

Module 13

Challenging & Fun Activities

Goal is to stretch participant out of comfort zone(risk) to make adventures & strong person and social skills though fun and challenging activities.

• International Industry visit*
  * Subject to Visa availability.
• Challenging Activities – Selling, Serving, Skit, Ad Making ..etc.
• Fun activities – movie time, play time and party time.